How do you ‘win’ Cellular World Congress? With numerous journalists, analysts, producers, carriers, and extra all descending on Barcelona this week to speak the whole lot from folding show know-how and monetizing iOT to self-disruption and the influence of 5G connectivity; the query subsequent week might be ‘who gained?’

It’s virtually educational to have only one winner as a result of everybody goes in with totally different objectives. Samsung need individuals to speak concerning the Galaxy Fold (it launched the week earlier than to seize the headlines and to be seen as ‘first’), with different producers ensuring their folding efforts are recognized about. The evolution of smartphone cameras shall be on present, as will connection speeds, new units, and addressing new markets.

OnePlus, as with each attendee, has its personal objectives and whereas MWC isn’t baked into its product schedule, the way it plans to win at MWC gives a great perception into the important thing half that MWC performs for the business gamers, and the way it ultimately advantages shoppers

OnePlus 6T (picture: Ewan Spence)Ewan Spence

The most important win is that everybody is in Barcelona. In case you are trying to arrange conferences, the capital of Catalonia is the place to be. There’s a purpose that there’s a large variety of events within the city, with virtually each main attendee internet hosting for at the very least an hour. This creates numerous social alternatives to construct enterprise relationships in actual life, in actual time.

MWC doesn’t match into the anticipated OnePlus hardware launch schedule – a brand new gadget late in Q1 (his yr the presumptively named OnePlus 7) and a ’T’ replace in early This fall has been the sample for the final three years – so there’s no key product to launch, however OnePlus does have a brand new handset that’s popping out within the close to future. That is OnePlus’ 5G enabled handset and is predicted to be the primary 5G handset in numerous territories, and within the first wave of 5G units typically around the globe.

The presumptively and eponymously named OnePlus 5G shall be at Cellular World Congress… if you find yourself assembly service companions from around the globe and 5G is a dialogue level, you’re not going to overlook the chance to do some CEO to CEO direct gross sales. The prototype can be on the present flooring, however as reported beforehand will probably be a part of Qualcomm’s stand, displaying off Qualcomm’s 5G know-how contained in the OnePlus handset.

On prime of that, OnePlus CEO Pete Lau and OnePlus co-founder Carl Pei shall be participating in 5G panels (alongside employees from Qualcomm, EE, and IBM to speak about the way forward for 5G in Europe and past.

5G handsets on present…. a variety of worthwhile partnerships… presenting the corporate as a thought chief within the new area. These are OnePlus’ objectives at Cellular World Congress.

OnePlus 6 Launch (Ewan Spence)Ewan Spence

OnePlus won’t be alone in positioning itself to the smartphone ecosystem. As information from MWC rolls out this weekend and all through subsequent week, cease and assume not simply concerning the headlines which are popping out, however what the corporate needs you, and the opposite gamers on this area, to recollect after the mud settles in Barcelona.

The actual victory shouldn’t be all the time who will get the most important headline in print.

Now learn why OnePlus is asking its followers what they need to see within the subsequent handset